Cold outreach swipe file
$25Real cold messages ripped apart line by line, then the rewrite that gets a callback. Steal the pattern, not the words, and stop sounding like everybody bidding the same job.
Get it →The what-they-get worksheet
$25Your license number and your fancy gear make the customer feel nothing. This walks every fact down to the reason somebody picks you: shows up when you said, no callbacks, no mess left in the driveway.
Get it →The new-business messaging kit
$25When you run the whole show, your site and your voicemail are selling while you’re up on a roof somewhere. The fill-in-the-blank set that nails who you’re for and what you say in one line, in an afternoon.
Get it →Homepage teardown checklist
$25Your site loses the job when a customer gives it three seconds on their phone and can’t tell what you do. 40 checks I run before touching a word, each one scored, so you see your site the way a stranger does.
Get it →The about page rewrite swipe file
$15Your about page is where somebody decides whether you’re a real outfit or a guy with a magnet sign. This rebuilds the boring lines, founded in 2009, family owned, into copy that earns the trust and points at the call.
Get it →The consistency checklist
$15Your website talks like a lawyer, your quotes read like a text, your voicemail sounds like a third company, and customers clock it. A scorecard to see whether you sound like one outfit or three. The cheapest trust you’ll ever buy.
Get it →The cold email checklist
$15Cold-emailing a property manager to get on the vendor list? You get one shot. This scores the email before you hit send, against the exact reasons it lands in the trash: it’s about them, one small ask, no blast.
Get it →The content angle worksheet
$15Every plumber in town posts the same truck photo and “call us for all your needs.” Five ways to find the take only you can post, so when somebody’s deciding who to call, you sound like you know the work cold.
Get it →The discovery call that closes itself
$15Most guys walk into an estimate and start talking. The ones who win ask what’s going on, what it’s costing sitting broken, and let the customer talk themselves into it. Three moves where you ask, then shut up.
Get it →The headline rewrite swipe file
$15The line at the top of your site does the most work and usually does it worst. Watch flat headlines get rebuilt, from “family owned since 2009” to the thing a homeowner with a leak wants to hear.
Get it →The homepage clarity checklist
$15A customer gives your site five seconds to answer three things: what is this, is it for me, what do I do next. The scorecard for that five-second test, because no slick photo saves a page a stranger can’t figure out fast.
Get it →The ideal customer worksheet
$15Write your site for “anyone who needs a plumber” and it comes out soft. Pick the one customer you’d take ten more of, get into their actual words, and your site reads like you read their mind.
Get it →The page-that-gets-calls checklist
$15Paying Google to send people to a confusing page is money on fire. This walks the page section by section and finds the leaks while they’re still cheap to plug, so the clicks you paid for turn into calls.
Get it →The before-you-go-live checklist
$15A fresh site or a new service line doesn’t flop because the idea was bad, it flops because the boring stuff wasn’t ready. The scorecard I run before anything goes live. Score it a week out, fix every zero.
Get it →The one-message worksheet
$15Your website, your truck, your flyer, and your guy on the phone all tell a slightly different story. Decide what you do once, pin the two or three reasons you’re the one to call, and say it the same everywhere.
Get it →The objection handling swipe file
$15“Too expensive” almost never means too expensive. Take the brush-offs you get on every estimate, “more than I thought,” “I need to talk to my wife,” and the reply that turns each one into the next step.
Get it →The offer clarity worksheet
$15A confused customer doesn’t call back. The five decisions that make a yes obvious: what they get, what it costs, what happens next. You’re not dropping your price, you’re cutting the work it takes to say yes.
Get it →The one-liner that explains your business
$15If the guy at the supply counter can’t tell what you do from one sentence, no truck wrap saves you. This walks you to a line a stranger repeats correctly, built from the customer’s problem and one sharp claim.
Get it →The who-you’re-for worksheet
$15Half the trades sites in town read the same because nobody decided who they were for before they started typing. The four calls every clear pitch stands on, so the words for your site, truck, and quote stop being a fight.
Get it →The pricing confidence worksheet
$15You shave your quote because you’re scared they’ll walk, then resent the whole job. This walks you from your real floor up to a figure you can quote with a straight face. That wobble in your voice did more damage than the number.
Get it →The website rewrite swipe file
$15Your page loses the job in the few spots where the homeowner leans in or quietly calls the next guy. This rips three of those moments apart and rebuilds them, so a small wording swap turns a maybe into a booked job.
Get it →The story structure that makes people care
$15Nobody remembers that you’re licensed and bonded. They remember the time you crawled under a house at 11pm so a family had heat by morning. The one shape every story you’ve ever leaned into is built on.
Get it →The subject line that gets the open
$15Write the perfect follow-up, and a flyer-sounding subject line kills it unopened in the pile. Three moves for a line that sounds like a note from somebody they know. Honest and curious beats clever and cheap.
Get it →The why-pick-you worksheet
$15Of the three outfits that quoted, why you? If the answer is “quality work and great service,” you just said what the other two said. The one sentence that says why you, and only you, in four pieces.
Get it →