How to use this
Check whether your writing sounds like one brand or five different people
Score each item: 2 = yes, clearly, 1 = sort of, weak, 0 = no. Be ruthless. If you have to argue for the point, it is not a 2. Voice is how a reader knows it is you before they see your name, and that familiarity is a quiet engine of trust. When the voice wanders, every piece feels like meeting a stranger again, and trust never compounds. A checklist makes the drift visible by forcing you to compare pieces against the same few traits, so you can pull a scattered voice back to one recognisable sound on purpose.
A real page from inside, blurred on purpose. The whole thing is yours the second you check out.