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The consistency checklist

Your website talks like a lawyer, your quotes read like a text, your voicemail sounds like a third company, and customers clock it. A scorecard to see whether you sound like one outfit or three. The cheapest trust you’ll ever buy.

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How to use this

Check whether your writing sounds like one brand or five different people

Score each item: 2 = yes, clearly, 1 = sort of, weak, 0 = no. Be ruthless. If you have to argue for the point, it is not a 2. Voice is how a reader knows it is you before they see your name, and that familiarity is a quiet engine of trust. When the voice wanders, every piece feels like meeting a stranger again, and trust never compounds. A checklist makes the drift visible by forcing you to compare pieces against the same few traits, so you can pull a scattered voice back to one recognisable sound on purpose.

A real page from inside, blurred on purpose. The whole thing is yours the second you check out.

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