Before you write anything: the four decisions
Everything you need to explain your trades business clearly, before you can afford to pay someone to do it for you
Messaging isn’t writing. It’s deciding. The writing is easy once the decisions are made, and impossible while they’re still fuzzy. Most people try to write their way out of decisions they haven’t made, and that’s why their words keep coming out mushy. Make these four decisions first. Write a real answer to each. You’ll reuse them in every template below. Decision 1: Who is this actually for? Not “homeowners” or “anyone who needs a plumber.” The specific person, in a specific situation, who feels the problem most and is ready to pay to fix it. The busy ho
A real page from inside, blurred on purpose. The whole thing is yours the second you check out.