How to use this
Know you are ready to ship before you hit publish, not after
Score each item: 2 = yes, clearly, 1 = sort of, weak, 0 = no. Be ruthless. If you have to argue for the point, it is not a 2. A launch is not one big moment, it is a stack of small things that all have to be ready at once. Score them honestly before you commit to a date. A low score is not a verdict, it is a gift: it tells you exactly what to fix while you still have time to fix it.
A real page from inside, blurred on purpose. The whole thing is yours the second you check out.
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