How to use this
Score your homepage the way a buyer reads it, then fix what’s costing you the lead
1. Open your homepage on your phone, not your desktop. Most of your traffic is mobile, and most homepages are written for the person who built them, on the screen they built it on. 2. Go through each check below. Score each one: 2 = yes, clearly, 1 = sort of, but weak, 0 = no. 3. Be ruthless. “Sort of” is a 1, not a 2. If you have to argue for the point, it’s not a 2. 4. Total your score at the end. The scoring guide tells you where you stand and what to fix first. 5. Fix every 0 before you touch a single 1. Zeros are the leaks. Ones are the polish.
A real page from inside, blurred on purpose. The whole thing is yours the second you check out.
$25
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